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Business Wire: PureSuasion Partners with Leading Eyewear Supplier
PLANTATION, Fla.–(BUSINESS WIRE)–PureSuasion, Inc., developers of the clinically tested Cilea™ Lash eyelash growth treatment, today announced an exclusive long-term sales distribution deal with Zyloware Eyewear, one of the country’s leading suppliers of quality eyewear and eyewear accessories. Under the agreement, Zyloware, the oldest, family-owned and operated eyeglass frame supplier in the United States, will act as the exclusive distributor of Cilea Lash to the entire optical and eyeglass industry. The company has already placed a significant order to begin stocking its distribution network with Cilea Lash.
“This deal is a milestone for PureSuasion because it gives us access to a huge segment of the market that’s considering glasses and the appearance of their eyes and eyewear,” said Byron Dennis, PureSuasion’s vice president of business development. “Zyloware offers exquisite styles that women adore, many of whom would also love Cilea Lash and how it would make them look in their new glasses.”
PureSuasion, Inc., a health and beauty company dedicated to creating safe products that make women feel good, in 2009 introduced Cilea Lash. Since then, it has grown into a leading eyelash growth treatment that promotes longer, fuller lashes and brows. It also contains essential nutrients that make the skin around the eyes healthier. Cilea Lash is backed by Vicki Gunvalson, of Bravo TV’s The Real Housewives of Orange County, who serves as brand ambassador and vice president of product development for PureSuasion.
Zyloware was established in 1923 by Joseph Shyer. Today, it’s the longest-running, family-owned designer eyeglass frame manufacturer in the U.S. with a third generation of family management operating the business. The company’s famous brands include Gloria Vanderbilt Eyewear, Sophia Loren Eyewear, Via Spiga Eyewear, the luxurious Natori Eyewear and Daisy Fuentes Eyewear.
“We know our customers, their likes and wants and we believe that Cilea Lash is a product that will touch a cord with many of them,” said James Shyer, Zyloware’s chief operating officer. “The eyewear we offer enhances the inherent beauty of our female customers, much like Cilea Lash, making it a good fit for us.”
About PureSuasion
PureSuasion works with laboratories and chemists to ensure all its products are safe, effective and made of the highest quality ingredients available. Its mission is to make innovative skin and beauty products that enhance women’s appearance and lives. The company’s inaugural product, Cilea Lash, is available in spas, salons, medical offices and on international flights duty free. It’s also sold in Turkey and Australia. The company’s headquarters are in Plantation, Fla., and its Food and Drug Administration-approved manufacturing facilities also are located in Florida.
Contacts
For PureSuasion, Inc.
Tilson PR
Britt Monroe, 561-998-1995
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Source: PureSuasion-Partners-Leading-Eyewear-Supplier-Distribute-Eyelash
